In Uncertain Times, Ask These Questions Before You Make a Decision

May 1, 2025

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Amid geopolitical instability, climate shocks, AI disruption, and more, today’s leaders aren’t navigating the occasional crisis—they’re operating in a state of perma-crisis.

Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies, and nonprofits looking to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching and consulting. Cheryl is a long-time educator teaching at Columbia Business School and Cornell and has won several journalism awards for her investigative news stories. She’s authored two books on complex problem solving, Problem Solved for personal and professional decisions, and Investing In Financial Research about business, financial, and investment decisions. Her new book, Problem Solver, is about the psychology of personal decision-making and Problem Solver Profiles. For more information please watch Cheryl’s TED talk and visit areamethod.com.

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Read more on Decision making and problem solving or related topics Strategy, Crisis management, Business management and Strategy formulation

In Uncertain Times, Ask These Questions Before You Make a Decision

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